Job Summary

Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various stakeholders to promote overall brand through social media channels.

Develop & execute social media strategies, creating & sharing engaging content, and execute tactics such as hashtag optimization, influencer partnerships, and community management to build brand presence and foster meaningful interactions.

Roles & Responsibilities

• Ability to develop and implement a corporate social media strategy.
• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Encourage greater social media participation.
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Present social media analytics
• Make sure posts go our at scheduled times and post or add to stories.
• Meta CPAS
  • Co-ordinate with marketplace key account manager to setup brand’s product catalogue for Meta CPAS
  • Setup Meta CPAS instant experience ad format for brand
  • Optimize ad performance based on the benchmark (CPLC, CPC, CPM) agreed or aligned with client to support GMV.
• Setting up ad and optimize performance for the following platforms based on CPC.
  • Shopee Ads (Discovery, Product and Shop search ads) and Display
  • Lazada Sponsored Solution (Sponsored Auto, Laz Gen. MSA, DMP and Keywords)
  • TikTok Ads (Product, Live stream, and Video Shopping Ads)