Planning and Managing 

• Plan, organize, lead and control all marketing and branding objectives in supporting and achieving Company’s objective.
• Compiling and delivering reports to review results of past month’s deliverables, marketing proposals and all components of campaigns.
• Collaborate with Business Development team and Creative team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

Market Research 

• Stay on top of industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things.
• Analyse market trends and customer insight and recommend changes to marketing strategy based on analysis and feedbacks

Digital & Social Media 

• Plan and manage all areas of content generation for social media channels, including, but not limited to, Facebook and Instagram by working closely with the creative team. Constantly research and stay current in the digital marketing trends and find new ways to drive traffic to our site
• Develop content calendars, including image sourcing and copywriting, and participate in organic social media strategy. Research and discovery of influencer/partnership opportunities for our brands • Develop compelling and breakthrough product and brand storytelling.
• Manage and optimize our digital marketing efforts, including website content, social media presence, and email marketing campaigns.

Product Launching 

• Develop launch strategies for the new products including, but not limited to: launch presentations, photo/video, social media plans, ad campaigns
• Write clear and compelling new product marketing briefs – product positioning, market insights, competitive analysis, consumer profiles, key features and benefits, that drive the creation of all marketing communications and creative collateral.
• Utilizing the new product brief - create, develop, and measure the success of comprehensive marketing campaigns by developing marketing plans, tactics and all marketing collateral brochures, microsites, print and digital ads, social media plans, in-store communications, etc.

Other Ad-hoc assignments when required. 

• The management reserves the right to amend the job scope from time to time based on the needs of business and operation.