Chris Cheng & Associates Sdn Bhd

Our Vision:

To be the preferred insurer in Malaysia, always anticipating customers' needs and delivering world class customer experience.

Our Mission:

To provide our customers and their dependents with financial security and peace of mind, by offering a superior range of savings, protection, investment and retirement products.

Our Core Values:

Innovate & Create Opportunities - We pursue new initiatives and challenge ourselves to create opportunities

Demonstrate Care & Understanding - We understand and care about the needs and expectations of our employees, customers, agents, partners and shareholders  

Collaborate - We encourage openness, mutual trust, and teamwork throughout the organisation

Deliver Excellence - We fulfill our promises and deliver on a clear set of expectations, maintaining our integrity at all times