Music Active Ventures Sdn Bhd

HIVE is a company that deals primarily in Community Marketing. We help clients directly communicate with their target audiences via peer to peer engagement. HIVE also specializes in closing the loop for brands that want to activate trial and adoption amongst its consumer base.

MAV is Music Active, a part of the NEXT Marketing Communications Group, is a Sales Development Agency that was started to help our Clients engage with their Target Audience via Activation. To do so, we invest in assets and resources to build Communities,

i) Optimizing Content to engage a maximum audience (ie Entertainment, Lifestyle)

ii) Connecting Consumers with Content to drive Client's Sales

iii) Nurturing Communities to be Brand Advocates

Joined the CPM Global Network as their exclusive Network Member for Malaysia

We believe that it is more effective to engage our Client's Target Audience through our Community segments rather than traditional demographic segments and methods. We develop comprehensive Community Marketing Programs for our Clients based on our 3C engagement approach: CONTACT, CONNECT and CONTINUITY.

To date, we have built four communities: MNation (our University Student community), The Bikers Ranger (our Motorcycle Enthusiast community), Raja Lepak (our Youth/ Hipster community) and Raja Cuti (our Travel Enthusiast community). Through our communities, we reach over 40M Youth on social media every month, with 10M online engagement and over 500,000 avid viewers. To further engage our community on ground and face to face, we deploy more than 200 peer Ambassadors to conduct activities and gathering.