Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Tasks include –
Planning, developing and organizing advertising policies and campaigns to support sales objectives;
Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
Writing advertising copy and media scripts, and arranging television and film production and media placement;
Collecting and analysing data regarding consumer patterns and preferences;
Interpreting and predicting current and future consumer trends;
Researching potential demand and market characteristics for new goods and services;
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
Digital Strategy Execution: Assist and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions across various digital channels.
Content Marketing: Develop compelling content strategies and execute content creation across digital platforms to attract, engage, and convert target audiences.
Conversion Rate Optimization (CRO): Analyze website and digital campaign performance to identify opportunities for improving conversion rates. Implement A/B testing, landing page optimization, and other CRO tactics to maximize conversion efficiency.
Paid Advertising Management: Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and other paid channels to drive conversions while maximizing ROI.
Analytics and Reporting: Monitor and prepare regular reports to track progress against KPIs and goals.

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