The Rieker brand philosophy is to provide the footwear market with shoes that aren't simply better than other footwear brands, but that are the best. They maintain these high standards by ensuring their shoes continue to offer their customers with shoes that are long-lasting and durable, but also change and remain in-keeping with modern trends and fashions. Thus allowing Rieker boots, sandals and shoes to be persistent at the forefront of the shoe industry; offering customers a shoe that is dedicated to comfort.