Design Trend Creation Sdn Bhd

About Us

Dato’ Siti Nurhaliza Tarudin is Malaysia’s queen of entertainment and is loved by many, including those who are young and old. Her singing talent and pleasant personality has made her an idol to Malaysians, especially amongst the younger generation. She rose to stardom at the tender age of 15, propelling her to becoming Malaysia’s No.1 entertainer. In no time she became an icon in the music industry, giving inspiration to millions of fans for a brighter future as an artiste.

This extraordinary pretty lady hails from Kuala Lipis, Pahang but was born in Termeloh, a town nearby. She had been singing at school performances and has entered several contests at district and state level. Her star shone when she won the singing competition ‘Bintang HMI’ organized by Radio Television Malaysia (RTM) in 1995. By that time, there was no looking back as she make headway to greater heights.

Some years later she performed at the international arenas having solo concerts and shows in Asian countries particularly at the prestigious Royal Albert Hall London in 2005.

All along her 20 years career, she has cut more than 20 albums including one in English, won 200 awards both local and international, sang the original soundtrack for box-office movies, composed and produced for the local music with overwhelming success. She is being invited to perform at many National and State functions and also as Malaysia’s singing ato the world. With her enormous and exemplary triumphs and achievements her name was carved in ‘The Malaysia Book of Records twice. She was also bestowed upon the State Award, ‘Darjah Indera Mahkota Pahang’ by His Royal Highness, the Sultan of Pahang.

Until today, Dato’ Siti has been and will always be involved in charitable and social work, constantly caring for the needy and concerned over women and child abuse not only in Malaysia but the world over. She has performed at numerous Charity and Fund-Raising events throughout the nation as well as delivering talks and conducting workshops. One apparent example is her appointment as Solidarity Ambassador of the Persatuan Bulan Sabit Merah (Red Cross) followed by many other organizations as Product Ambassador.

In 2006, Dato’ Siti started a family business with diversified interest in various fields mainly in the music and entertainment industry. She had launched her own beauty product line – SimplySiti in 2010 which had made nationwide sensation in both local and the international market

From a humble beginning of about 90 SKUs, the portfolio has now expanded to more than 100 SKUs, covering Skincare, Cosmetics and Fragrance, offering specific needs of the beauty market consumers.In 2016 collaborated with Malaysian textile giant, Jakel, to launch modern fashion lines called Creacion.

Creacion has gained a huge amount of attention from customers due to its trendy fashion style and its high quality. Providing the best look for any occasion from blouses, pants, dresses and also traditional clothing. Therefore, Creacion had combined together with SimplySiti and renamed the boutique name as Creacion & SimplySiti by Siti Nurhaliza.

On May 2017 Creacion & SimplySiti by Siti Nurhaliza had expanded their business by launching three outlets in Bangi Sentral, Shah Alam section7 and Bandar Baru Uda Johor Bahru which is an area with the high demand of Creacion & SimplySiti By Siti Nurhaliza.