HANIFFA AGENCY

An introduction to the history, products and current operations of Great Eastern Life Assurance (Malaysia) Berhad (GELM)

Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations were subsequently transferred to a locally incorporated public company, GELM under the Scheme of Transfer of Business. The Company was certified by The Malaysia Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia.

With more than a century of experience and solid financial foundation, GELM has more than RM92 billion in assets, over 4.0 million policies in force, and a network of close to 22,000 agents nationwide as at 31 December 2022. To date, GELM has 21 branches nationwide and products including life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes. GELM is a wholly-owned subsidiary of Great Eastern Holdings Limited (GEH) and its ultimate holding company is Oversea-Chinese Banking Corporation (OCBC) Limited.

Great Eastern Takaful Berhad (GETB) is a joint venture company between i Great Capital Holdings Sdn Bhd (i-Great), a subsidiary of Great Eastern Holdings Limited and Koperasi Angkatan Tentera (M) Berhad. Launched in 2010, GETB has adopted the Takaful for all approach, putting the customer and their needs at the forefront of their focus.

To further consolidate its position in the takaful industry, GETB was awarded the 'Best New Takaful Operator’ in 2011, ‘Best New Islamic Institution' in 2012 & 'Best Takaful Operator' in 2013 by the much acclaimed Islamic Business & Finance, based in Dubai. We strive to always be the preferred takaful operator in Malaysia and willing to work hard to maintain it.