HENG SHOOU JU

Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited.  The Malaysian operations were subsequently transferred to a locally incorporated public company, Great Eastern Life Assurance (Malaysia) Berhad under the Scheme of Transfer of Business. The Company was certified by The Malaysia Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia.

With more than a century of experience and solid financial foundation, Great Eastern Life has RM72.9 billion in assets, over 3.0 million policies in force and a network of 17,000 agents nationwide as at 31 December 2016.  To date, Great Eastern Life has 21 operational branch offices and products include life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes.  Great Eastern Life Assurance (Malaysia) Berhad is a wholly-owned subsidiary of Great Eastern Holdings Limited (GEH) and its ultimate holding company is Oversea-Chinese Banking Corporation Limited (OCBC).

As the oldest and most established life insurer in Malaysia, we continue to set new standards as an innovative industry leader. Great Eastern provided generations of Malaysians with innovative financial solutions to protect them against the unexpected throughout different stages of their lives. This is complemented by our expanding suite of health protection products to help our customers better manage the economic implications of escalating medical costs.