HNL Products (M) Sdn Bhd

Mr. Lu Yon Set – HNL’s founder. He used 20 years of time to build HNL from a family style business to a Famous Kacang Putih (literally translated as “white nuts”) manufacturer in Penang, Malaysia. In 1998, Lu start up the business together with 2 founding partners.

At the initial period, in order to save cost and to break-even, Lu manages the business as a cottage industry. The whole process, from research and development, production, packing, sales and distribution, to marketing and management, all handled by Lu himself. Everyday after delivery, he has to rush back for material preparation for the next day. At that time, he only has 4 to 5 hours of sleep per day.

It is during that time, Lu has successfully developed a wide range of peanuts flavours – our signature curry coated peanuts, chicken flavour coated peanuts (Kacang Botak), and curry flavour tapioca chips. Lu’s relentless effort in research and development has brought the company with a steady base of regular customers and income stream.

In year 2017, due to health issue, Lu decided to hand over his business to the second generation. Today, HNL is led by a group of young, energetic and ambitious management team and key personnel. Despite the change in management team, HNL’s principle has never change since established. While traditional handmade is our persistence in this industry, HNL has always stick to our freshness guarantee’s promise to our customers – “Made Now, Sell Now”.

The new management team is eager to bring this Malaysian traditional snack food into a new interpretation and to make a mark on this sector. We hope that our customers could continue to guide us, and witness the evolution of the company. In the future, you can expect HNL to continue improve on the product quality and our customer service to better serve the community.