ABOUT JIA YUEstablished in 2004, Jia Yu is a premier media organization and broadcasting entity with a latent footprint covering 70% of the world. Created by Malaysia-based parent company Cosmos Discovery Sdn Bhd, Jia Yu provides services and innovations spanning across the broadcasting and media production industries, including: 1. Televised Broadcasting over the Jia Yu Channel 2. Provision of cutting-edge “New Media” content over Jia Yu Channel on Mobile 3. Production of in-house television programsThe establishment of Jia Yu is inspired by a revolutionary goal to provide superior Chinese programming lineups that serve to inform and entertain South East Asia and beyond. This dedication is visible throughout every aspect of Jia Yu, and is made possible via the company’s unique in-house productions as well as from strategic partnerships with top-quality content providers.With a perfect balance of leisure, lifestyle and informative programs, Jia Yu recognizes the distinctive requirements of viewers from different demographics and works persistently towards meeting such differing expectations. Ultimately, it is Jia Yu’s hope to realize the dissemination of a “Modern China” worldview to audiences across the globe.