JMB ASSOCIATE SDN BHD

Hong Leong Assurance Berhad (HLA) is Malaysia’s largest local life insurance company. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to the customer is the key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

HLA is the proud winner of the Domestic Life Insurer of the Year – Malaysia award by Asian Banking and Finance Insurance Asia Awards for six consecutive times between 2016-2021, the Best Life Insurance Company – Malaysia by International Finance Awards for four times between 2017-2019 & 2021, and the Best Health Insurance Company – Malaysia by International Finance Awards 2021. We were also crowned Best Life Insurance Company – Malaysia by World Finance Global Insurance Awards 2017.

As the largest local insurer in Malaysia, HLA’s Strength Lies in its Core Values upon which the foundation of its business is built on.

Sharing these values with our customers enables them to better understand HLA and relate it back to their very own, similar real-life values that they hold close to their hearts.

It is only through these common real-life values that will we are able to continuously stay connected and be relevant to our customers in the long run.