Job Responsibility

Digital Strategy Development:

Create and implement a digital marketing strategy aligned with business goals.
Stay updated on industry trends, emerging technologies, and competitors to keep the digital presence innovative and competitive.

Online Campaign Management:

Monitor and analyze campaign performance, providing insights to maximize ROI.
Plan, execute, and optimize campaigns across social media, search engines, email, and display ads.

Content Marketing:

Work with the content team to create engaging, relevant content for digital channels.
Ensure content aligns with brand guidelines and resonates with the target audience.

Social Media Management:

Develop and implement strategies to boost brand awareness and engagement.
Manage social media platforms, including content creation, community management, and performance analysis.

SEO and SEM:

Oversee SEO efforts to improve organic search rankings.
Manage SEM campaigns, including keyword research, ad creation, and bid management.

Email Marketing:

Develop and execute email campaigns to nurture leads, retain customers, and drive conversions.
Monitor and optimize email performance metrics.

Analytics and Reporting:

Use analytics tools to track, measure, and report on KPIs for all digital marketing activities.
Provide regular reports and insights to the management team, highlighting successes and improvement areas.

Budget Management:

Job Requirements

Have 4-7 years experience as a Digital Marketing Specialist or in a similar role.
Bachelor's degree in Marketing, Business, or a related field.
In-depth knowledge of digital marketing channels, tools, and best practices.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Familiarity with marketing automation tools is a plus.

Job Benifits

KARLS Group