La'Farine is a Restaurant based in Johor Bahru, Malaysia, that has been founded in 2018. La Farine is inspired by the idea of combining the Western bakeries and pastries into local delicacies. One of the company's strong level of competency is by providing affordable products and services to the middle-income class or higher (e.g. 40% of Malaysia population). The very first outlet of the brand is strategically established in one of the hottest towns in JB, Sutera Utama, with an estimation of 10,000 of the population. Nonetheless, the company has expanded into 4 outlets in less than 24 consecutive months, which are located at; Mount Austin, Paradigm Mall and Mid Valley.
MS Jero is the founder and Head Chef in LA'FARINE from French culinary school Le Cordon Bleu. Chef Jero has experienced in both pastry and bakery.