Easy Taxi (www.easytaxi.com/my) is the world’s biggest taxi application that aims to change taxi markets around the world by offering passengers a fast, safe, and convenient way to book taxis. Easy Taxi is backed by Rocket Internet, the world’s biggest e-Commerce incubator, which has successfully launched companies like Groupon, Zalora, and Lazada. The company began its Malaysian operations in 2013, starting with Kuala Lumpur, and quickly expanded to serve Johor Bahru and Kuching as well.